TRADIEBACK · VISIBILITY AUDIT
10 APR 2026
// SAMPLE · FICTIONAL BUSINESS
PREPARED FOR
Capital Plumbing · Wellington
capitalplumbing.co.nz
PART 03 / 03
Google Business Audit
// OVERALL GBP SCORE
51/100
⚠ Half-built profile · bleeding map pack traffic
Top competitor: 91
Executive Summary

Capital Plumbing's Google Business Profile is claimed and partially filled out — but it's haemorrhaging map-pack visibility. The profile has no posts since August 2024, only 47 reviews versus the competitor's 284, and 3 photos versus their 67. Google's algorithm treats dormant profiles as low-quality, which is why you sit below cowboys on the map pack.

Estimated monthly cost: 6–9 lost jobs · $18K–$27K/mo in lost revenue

Profile Snapshot

Side-by-side comparison with your top local competitor. This is what Google sees when it decides who to show in the map pack.

// CAPITAL PLUMBING
CP
Capital Plumbing Plumber · Wellington
4.2 · 47 reviews
Profile completeness68%
Photos uploaded3
Posts in last 90 days0
Q&A answered0 of 4
Services listed6
Review reply rate12%
Last review replied toNov 2024
Map pack rank: #7 · "plumber wellington"
// WELLINGTON PIPE PROS
WP
Wellington Pipe Pros Plumber · Wellington
4.9 · 284 reviews
Profile completeness100%
Photos uploaded67
Posts in last 90 days12
Q&A answeredAll
Services listed18
Review reply rate100%
Last review replied toYesterday
Map pack rank: #1 · "plumber wellington"

Review Velocity (Last 12 Months)

How many new reviews each business added per month. Google weights review velocity heavily — a steady stream beats a sudden burst every time.

Capital Plumbing (you)
Wellington Pipe Pros
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
~0.5
Your avg reviews/month
~9.4
Their avg reviews/month
19×
Velocity gap

What's Killing Your Map Pack Position

Every one of these is free to fix and takes less than an hour. Most tradies ignore them because nobody's told them they matter.

01
CRITICAL
Biggest lever

No posts since August 2024

Google treats profiles that haven't posted in 3+ months as dormant and deprioritises them in the map pack. Your competitor posts 3–4 times a week (jobs done, offers, photos from site, FAQs). This alone would move you 3–5 positions up the map pack in 60 days.

FIX: Post 2–4× per week · photos, offers, job updates, FAQs
02
CRITICAL
Trust signal

47 reviews vs 284 — and you're not asking

Google's algorithm weights review count AND velocity. Your top competitor adds ~9 new reviews a month; you add 0–1. They're not getting lucky — they have an automated review request system that triggers the moment a job is marked complete in their job-management software. You have no request system at all.

FIX: Automated review requests after every closed job
03
CRITICAL
Easy win

Only 3 photos uploaded · competitor has 67

Photos are one of the strongest visual ranking signals in the map pack. Google literally shows them above your business name in search results. Your 3 photos are a generic logo, a stock photo of a pipe, and a team photo from 2021. Your competitor has photos of every job type, every team member, and before/after shots of recent work.

FIX: Upload 30+ photos from recent jobs · all service categories
04
HIGH
Hidden damage

12% review reply rate · last reply Nov 2024

Not replying to reviews — especially negative ones — signals to Google that you don't actively manage the profile. You have 3 unanswered 2-star reviews from late 2024 that are still visible to every potential customer who searches for you. Each one is a silent pitch for the competition.

FIX: Reply to every review within 24 hours · draft responses ready
05
HIGH
Q&A gap

4 customer questions · 0 answered

Your profile has 4 unanswered questions from potential customers — "do you do emergency callouts", "what areas do you cover", "do you accept Afterpay", "are you licensed". Google lets anyone answer these if you don't — which means a random stranger could have misinformed a would-be customer. Your competitor answered all 18 of their Q&A entries.

FIX: Answer all open questions · pre-populate common Q&A
06
MEDIUM
Services list

Only 6 services listed · competitor has 18

The Services section of your GBP is another ranking signal. You've listed 6 generic categories ("plumbing", "gas fitting"). Your competitor lists 18 specific services ("hot water cylinder replacement", "emergency blocked drain", "gas hot water install") — which means they rank for 18× more specific searches than you.

FIX: Add 12+ specific services · use exact customer language

The 3-Week Rebuild Plan

Exactly what we'd do to get your profile from 51/100 to 90+. Every step is free to run yourself — or we do the lot for you weekly.

// WEEK 1

Profile Rebuild

3–4 hours · instant impact

  • Answer all 4 pending Q&A
  • Reply to every unanswered review
  • Add 12 specific services
  • Upload 20 photos from recent jobs
Impact: +10 points / week 1
// WEEK 2

Automation

1 day · runs forever

  • Wire review requests to job completion
  • Draft templates for review replies
  • Schedule 3 GBP posts/week
  • Set up photo upload workflow
Impact: Stacking visibility
// ONGOING

Weekly Management

Every week · forever

  • 3–4 new posts per week
  • Same-day review replies (drafted)
  • Photo + Q&A monitoring
  • Competitor movement tracking
Impact: #1 in map pack by day 90
// WANT THIS FOR YOUR BUSINESS?

This is a sample
Yours would be real

Every stat, review count, and competitor above is fictional. If you want a real three-part audit of your actual Google Business profile — delivered in 24 hours, free — request one below.