Capital Plumbing's Google Business Profile is claimed and partially filled out — but it's haemorrhaging map-pack visibility. The profile has no posts since August 2024, only 47 reviews versus the competitor's 284, and 3 photos versus their 67. Google's algorithm treats dormant profiles as low-quality, which is why you sit below cowboys on the map pack.
Side-by-side comparison with your top local competitor. This is what Google sees when it decides who to show in the map pack.
How many new reviews each business added per month. Google weights review velocity heavily — a steady stream beats a sudden burst every time.
Every one of these is free to fix and takes less than an hour. Most tradies ignore them because nobody's told them they matter.
Google treats profiles that haven't posted in 3+ months as dormant and deprioritises them in the map pack. Your competitor posts 3–4 times a week (jobs done, offers, photos from site, FAQs). This alone would move you 3–5 positions up the map pack in 60 days.
Google's algorithm weights review count AND velocity. Your top competitor adds ~9 new reviews a month; you add 0–1. They're not getting lucky — they have an automated review request system that triggers the moment a job is marked complete in their job-management software. You have no request system at all.
Photos are one of the strongest visual ranking signals in the map pack. Google literally shows them above your business name in search results. Your 3 photos are a generic logo, a stock photo of a pipe, and a team photo from 2021. Your competitor has photos of every job type, every team member, and before/after shots of recent work.
Not replying to reviews — especially negative ones — signals to Google that you don't actively manage the profile. You have 3 unanswered 2-star reviews from late 2024 that are still visible to every potential customer who searches for you. Each one is a silent pitch for the competition.
Your profile has 4 unanswered questions from potential customers — "do you do emergency callouts", "what areas do you cover", "do you accept Afterpay", "are you licensed". Google lets anyone answer these if you don't — which means a random stranger could have misinformed a would-be customer. Your competitor answered all 18 of their Q&A entries.
The Services section of your GBP is another ranking signal. You've listed 6 generic categories ("plumbing", "gas fitting"). Your competitor lists 18 specific services ("hot water cylinder replacement", "emergency blocked drain", "gas hot water install") — which means they rank for 18× more specific searches than you.
Exactly what we'd do to get your profile from 51/100 to 90+. Every step is free to run yourself — or we do the lot for you weekly.
3–4 hours · instant impact
1 day · runs forever
Every week · forever
Every stat, review count, and competitor above is fictional. If you want a real three-part audit of your actual Google Business profile — delivered in 24 hours, free — request one below.