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// ABOUT · TRADIEBACK · EST. 2025

We're not another
marketing agency

Construction background. Built only for tradies. No cafes, no lawyers, no exceptions.

10+
Trade industries
we specialise in
100%
Tradie-focused
nothing else
NZ+AU
Both countries
from day one
$0
Lock-in contracts
exit fees · setup costs
The Team

Straight to the founder. No layers.
You talk to Mathieson directly

When you ring TradieBack, you get Mathieson. No juniors, no account managers.

Mathieson — Founder
// MATHIESON
Mathieson
Founder · Delivery & Product

Nearly a decade in construction — labourer to foreman to PM at one of NZ's largest developers. Owns website builds, software platform setup, marketing rollout, and monthly reporting. The one who builds the machine.

Wellington, New Zealand
The Story

Why TradieBack exists
And why we only work with tradies

// THE PROBLEM WE SAW

Every tradie we knew had the same two problems. Invisible on Google, so the phone wasn't ringing. Invoices on the kitchen bench, so the cash wasn't moving.

They'd tried "marketing guys" before. Got burned by $5k websites and cookie-cutter SEO packages. Went back to word-of-mouth and accepted "it is what it is."

"Nobody was building something that actually worked for how tradies run their businesses."

// WHAT WE BUILT INSTEAD

Three services, not one. Tradie Launch built for your trade — website + software platform. Tradie Leads that target the keywords your customers actually search. Tradie Admin that invoices same-day and chases debtors weekly.

We use smart automation to move fast — suburb pages, Google Business posts, content, reporting. But every audit, strategy call, and debtor chase is done by a real human who knows your trade.

// THE RULES WE WORK BY
  • Tradies only. No cafes, no lawyers, no exceptions.
  • No lock-in. Month to month. If we're not pulling our weight, sack us.
  • No setup fees. Website build is included in the monthly fee.
  • Plain English. We tell you how many calls you got and how much money came in. That's the report.
  • We answer the phone. Real humans, during business hours, every time.
// WHERE WE ARE

Based in NZ, working across NZ and AU. Fully remote — your money goes into your marketing and books, not our rent. We understand GST, BAS, and the difference between a Christchurch sparky and a Brisbane one.

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What We Actually Do

Three things. Nothing else
No fluff, no extras, no upsells

// 01 · WEBSITE

Tradie Launch

Built for your trade. Live in 7 days. Click-to-call on every page. Suburb pages that rank.

Learn more →
// 03 · ADMIN

Tradie Admin

Same-day invoicing. Weekly debtor chase. Xero kept clean. GST/BAS prepped and lodged.

Learn more →
Book a Yarn

Ready for a
free yarn?

20 minutes. No pitch. Straight talk about your business and what's next.

WhatsApp TradieBack

// Fastest way · usually replied to within the hour

OR BOOK A TIME
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