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// FOUNDER PRICING · 20% OFF RECURRING · FIRST 5 CLIENTS ONLY · ACCEPTING NOW
// SERVICE_01 — TRADIE.LAUNCH

A website that books jobs
+ the software that runs them

Tradie Launch is your foundation — a flash website plus the software platform that runs your business. Hosting, CRM, calendar, invoicing — all in. Live in 7 days.

A modern TradieBack-built website on a laptop
// LIVE IN 7 DAYS
7 days
From handshake to live
not 7 weeks
<2s
Page load on a tradie's 4G
not 8 seconds
100%
Yours to keep
code, domain, content
All-in-1
Hosting, CRM, calendar, invoicing
included from launch day
The Problem

Your website is
costing you jobs
Right now

Your competitor — probably half the tradie you are — has a site that looks the goods, loads fast, and ranks on Google. Customers don't know who's better. They call whoever looks more legit. That's the gap. And it's costing you every single day.

// LEGACY.SITE.v1
A dated trade business website from 2016
Last updated: 2016
// THE REAL NUMBER

Doing nothing isn't free
Your dodgy website is losing you jobs right now

Here's the maths nobody shows you. Not a scare tactic — just what actually happens when customers Google your trade and find someone else.

Customers searching for your trade every month
~800
Google Keyword Planner · avg NZ/AU suburb
Bouncing off your dodgy site before calling
~284
53% bounce on slow/outdated sites · Google data
Jobs lost per month at a 5% conversion (conservative)
~14
Avg job value $2,500 · NZ/AU trade average
Revenue walking past your dodgy website every month
$35,000
A proper Tradie Launch pays itself back in the first week of proper conversion.

Every month you wait is another month of customers bouncing to the tradie who looks more legit. The Free Yarn shows you exactly where the leak is.

Book a Free Yarn
The Website Side

Three things in your
website foundation

Not a template. Not a WordPress site with 47 plugins. Three things built properly from day one — then the software platform sits behind it (see the next section).

// 01 · FOUNDATION

Built to Convert

Loads fast, works on phones, one tap to call or WhatsApp.

  • Mobile-first — 85% of searches are on phones
  • Click-to-call + WhatsApp on every page
  • Under 2 seconds load — hand-built, no bloat
Customers call, not bounce
// 03 · TRUST

Trust Built In

Real reviews, real photos, real people. Customers decide you're legit before they even call.

  • Google reviews pulled onto your site
  • Real job photos — before/after that sells for you
  • SSL, privacy policy, about page — professional details
Looks legit, is legit

All three included in every build. You own the code, the domain, everything. Walk anytime.

Plus the Software

Tradie Platform — the
software behind the site

Most agencies hand you a website then disappear. We hand you the website plus a CRM, calendar, and invoicing built in — all included with Tradie Launch.

// 04 · CRM

Built-in CRM

Every lead, quote, and job tracked in one place. No spreadsheets, no Post-its.

  • Form submissions logged automatically
  • Pipeline stages: lead → quote → job → won
  • SMS + email + WhatsApp from inside the CRM
Nothing falls through
// 06 · HOSTING

Hosting + Maintenance

Hosting, SSL, uptime, and small content swaps — sorted, no extra fees.

  • 99.9% uptime, SSL forever
  • 15 min/mo of text + image swaps included
  • No "ticket queue", no hourly rate
Sorted forever

All bundled into Tradie Launch from day one. Month-to-month after launch. Your data, your domain, your site — yours.

The Dream Result

What your business looks like
with the foundation sorted

Not vanity metrics. Not "brand awareness". The stuff that actually changes your week.

PHONE RINGING

Customers calling you
instead of the cowboy

Your site shows up, they see your work, and they call you — not the cowboy. You win on trust, not price.

From week 2
VISIBLE ON GOOGLE

Showing up for
your trade + your suburbs

Suburb pages, schema markup, GBP linked from day one. Every page built to rank for the searches that bring paying customers.

Rankings build from launch
LOOKS THE GOODS

Customers trust you
before they even call

Real photos, real reviews, real about page. When a homeowner's choosing between three quotes, your website tips it. You look legit because you are.

From day 1
NOTHING SLIPS THROUGH

Every lead, quote, job
tracked in one place

Built-in CRM, calendar, invoicing — no spreadsheets, no Post-its, no "where did that customer's number go?" The whole pipeline runs from one dashboard.

From day 1

Your website, your domain, your data. No lock-in. No hostage hosting. Walk anytime with everything we built — but we reckon you'll stay.

Under the Hood

What's in your website
and why it matters

Not all websites are equal. Click any feature to learn why it's there and what it does for your business.

The Essentials — These Win the Job
Mobile-First Design VERY HIGH

85% of people searching for a tradie are on their phone. If your site takes more than 3 seconds to load on mobile, 53% leave before they see your name. We design for the phone first, desktop second.

Click-to-Call + WhatsApp VERY HIGH

One tap to call. One tap to WhatsApp. If a customer has to copy your phone number and paste it, you've lost half of them. WhatsApp is even better — tradies can read messages at smoko without stopping work.

Speed (Under 2 Seconds) VERY HIGH

Google confirmed speed is a ranking factor. Every second of load time costs you customers. Most tradie sites load in 6–8 seconds. Ours load in under 2. Hand-built code, no WordPress bloat.

SEO Foundation VERY HIGH

Schema markup, title tags, meta descriptions, internal linking, NAP consistency. This tells Google exactly what you do and where you do it. Without it, the best-looking site in the country won't rank. Done once during the build.

Trust Builders — These Convert Visitors Into Callers
Google Reviews on Your Site HIGH

Customers check reviews before calling. Pulling them directly onto your website keeps them on your page instead of leaving to find your Google profile. Can increase enquiry rates by 15–20%.

Real Job Photos HIGH

Stock photos scream "template." Before/after photos of your actual work do more selling than any paragraph of text. A kitchen renovation, a switchboard upgrade, a landscaped garden — these photos close the deal.

Service Pages (Not a List) HIGH

Most tradies list services as bullet points on one page. A dedicated page per service — "Bathroom Renovations Wellington" — gives customers detail and gives Google a specific page to rank. One page can generate 5–10 calls/month.

Suburb Pages HIGH

A page targeting "electrician in Karori" ranks for that specific search. 5 suburb pages = 5 fishing lines in the water from day one. Most competitors have one generic services page. You have 5+.

Software Platform — What's Included After Launch
Built-in CRM VERY HIGH

Every lead, quote, and job in one place — no spreadsheets, no Post-its, no "where did that customer's number go?" Form submissions land in the CRM automatically. Email, SMS, and WhatsApp threads sit in the same record so the next person who picks it up has the full history.

Pipeline stages built for tradies: New Lead → Quoted → Booked → Job Done → Paid. Every stage is a board you can drag jobs through, with reminders firing automatically so nothing slips. Tags on every contact for trade type, suburb, source — so when you want a list of every Karori plumber lead from the last 90 days, that's two clicks.

Online Booking Calendar VERY HIGH

Customers book directly from your website — no phone tag, no "let me check my schedule and get back to you." The calendar syncs with your Google or Outlook calendar so you never get double-booked. Set buffer times between jobs (drive time, lunch, smoko) and the calendar respects them automatically.

Auto-confirmations + reminders: Customer gets an email + SMS the moment they book, then a reminder the day before. Tradies who use online booking get 30–40% more bookings than those who only take phone calls — because most enquiries happen after 5pm when nobody's answering the phone.

Invoicing + Stripe Payments VERY HIGH

Send invoices straight from the CRM with one tap on your phone. Customer gets a payment link — tap, pay with card, done. Money lands in your bank in 1–2 days via Stripe. Tradies using payment-link invoicing get paid 2–3 weeks faster than those still emailing PDF invoices with "bank transfer to..." at the bottom.

Includes recurring invoices (great for monthly maintenance contracts), partial payments, deposits, and automatic GST. Receipts auto-generated and sent. Reconciles cleanly with Xero when your accountant gets the books.

Hosting + Maintenance HIGH

99.9% uptime, SSL renewed forever, daily backups, security patches. Hosted on the same global CDN that runs Netflix — so your site loads under 2 seconds whether your customer's in Auckland or Brisbane.

Light maintenance included: 15 minutes a month of small content swaps. New phone number, updated price list, swap a hero photo, add a service to a list — done same-day, no hourly rate, no "ticket queue".

Pricing

No lock-in. No setup fee.
Straight talk after the yarn.

Have a free yarn and we'll give you a straight quote based on your trade, your patch, and what you actually need.

// TRADIE LAUNCH — EVERYTHING INCLUDED

The full foundation

  • Mobile-first website · live in 7 days
  • Hand-built code · loads in under a second
  • SEO foundation · GBP linked · suburb pages
  • Brand extraction + competitor research included
  • Built-in CRM · every lead, quote & job tracked
  • Online booking calendar · synced with yours
  • Invoicing + Stripe payments built in
  • Hosting · SSL · uptime · light maintenance
  • Month-to-month · no lock-in · walk anytime
Book a Free Yarn for a quote

Pricing's straight talk after the yarn — depends on your trade, your patch, and what you actually need. Your domain, content, and data — always yours.

Fair Questions

The 5 things every tradie
asks us on the call

01 Do I need to provide all the content and photos?
Nah. Send us what you've got — even if it's a mess of phone snaps from old jobs. We write the copy, lay out the structure, and tell you exactly which photos we still need. Most tradies hand over a folder and a logo, that's it.
02 Can I move it to my own host later?
Yep. You own the lot — site, code, content, domain. If you ever want to walk, the whole thing walks with you. None of that "we'll hold your domain hostage" rubbish the cowboys pull.
03 What if I'm not on WordPress?
Good — we don't build on WordPress. Too slow, too bloated, too many plugins to break. We hand-code the lot so it loads in under a second on a tradie's 4G. If you're currently on WordPress, Wix, Squarespace, or some old GoDaddy template, we migrate you off it as part of the build.
04 What happens after launch — am I on my own?
Nah. Tradie Launch keeps running on Tradie Platform — included from day one. Hosting, the CRM (every lead and quote tracked), online booking, invoicing + payments, and light maintenance (text/image swaps). No hourly rate, no "ticket queue", no "we'll get to it next quarter". For bigger ongoing changes — SEO, Google ads, suburb pages — that's Tradie Leads.
05 What if I don't like the design?
You get one round of feedback after the draft (day 3), and changes happen same-day. If you genuinely hate it after that — we keep working until you don't. We've never had a tradie sack us at draft stage and we don't plan to start now.
What Comes Next

Once the website's sorted,
it's time to get noticed

Your new site's the foundation. The next step is Tradie Leads — always-on SEO, content, Google Business optimisation, and review automation that takes you from "nice website" to "first result on Google".

Explore Tradie Leads
Book a Yarn

Ready for a
free yarn?

20 minutes. No pitch. Straight talk about your business and what's next.

WhatsApp TradieBack

// Fastest way · usually replied to within the hour

OR BOOK A TIME
Book a Free Yarn