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// FOUNDER PRICING · 20% OFF RECURRING · FIRST 5 CLIENTS ONLY · ACCEPTING NOW
// INDUSTRY · PLASTERERS · NZ & AU

Built only for
plasterers

Show up on Google. Get your cash moving. Stop doing Xero at 10pm Sunday.

A plasterer on the tools in NZ
// PLASTERER.PHOTO assets/trades/plasterer1.jpg
// BUILT FOR PLASTERERS
4K+
Monthly plasterer searches
per NZ/AU city (Google data)
3x
Reclad search volume
vs general plaster repairs
7 days
From handshake to
live website
No lock-in
Month to month
cancel anytime
The Problem

You're the best plasterer
in your patch. Nobody knows

Homeowner gets the reclad report back, Googles "plasterer near me", calls the first three results. If that's not you, someone else is measuring up Monday. That's the gap. And it's entirely fixable.

// THURSDAY 8:52PM · RECLAD REPORT · $45K BUDGET
1
Apex Plastering Co ★★★★★ 4.9 · 218 reviews Solid plaster specialist · 1.4 km
WINS THE $45K RECLAD
2
Smooth Finish Plastering ★★★★★ 4.8 · 154 reviews Rockcote approved · 2.3 km
3
Wellington Plastering ★★★★☆ 4.5 · 86 reviews 15 yr guarantee · 3.8 km
36
Your Plastering Business ★★★★☆ 4.3 · 12 reviews Page 4 of Google
NEVER QUOTED
You're on page 4 · Three other plasterers are measuring up Monday
// THE REAL NUMBER

Doing nothing isn't free
The plasterer above you is taking your calls

Here's the maths nobody shows you. Not a scare tactic — just what actually happens when customers Google "plasterer" and find someone else.

People searching for a plasterer in your area per month
~600
Google Keyword Planner · avg NZ/AU city
Calls the top-ranked plasterer gets per month
~26
44% of 600 × 10% click-to-call rate
Calls you get if you're on page 3
~1
Less than 1% of searchers go past page 1
Jobs per month you're missing (at 30% book rate)
~8
Industry average quote-to-book rate
Monthly revenue going to the plasterer above you on Google
$36,000
That's $432K/year in jobs you never even knew existed — because they called someone else first.

Every month you wait is another month of calls going to the plasterer who ranked first. The Free Yarn shows you exactly where you stand.

Book a Free Yarn
Services For Plasterers

Three things running
for your plastering business

Website, marketing, and admin — tailored to how plasterers actually win work. Every layout, every keyword, every workflow built around plastering — not "trades in general".

// 01 · WEBSITE

Tradie Launch

Before/after reclad galleries, click-to-call everywhere, service pages for every job type.

  • Before / after galleries · reclads + interior
  • Service pages: solid plaster, GIB, render, reclad
  • LBP + accreditation + warranty trust badges
Learn more →
// 03 · ADMIN

Tradie Admin

Weekly progress claims from your job tool. Builder debtor chase every week. Variations logged same day.

  • Weekly progress claims · automated escalation
  • Builder debtor chase · real human calls
  • Xero kept clean · GST / BAS prepped + lodged
Learn more →
// YEAH NAH

We've heard it all before
Here's the straight answer

Every objection you've got, another plasterer's said it first. No offence taken — here's what we tell them.

01

"I tried a marketing guy last year. Waste of money"

Most "marketing guys" sell you the same package they sell a dentist. We only work with trades, no contract, sack us anytime.

02

"All my work comes from builders. That's how plastering works"

It is — until that builder goes bust or switches to a cheaper subby. Direct-to-homeowner reclad work pays better margins and you control the relationship. We build the Google funnel as a buffer.

03

"I'm too busy. Got a reclad to finish in Titirangi"

Onboarding is 45 minutes. After that, 10 minutes a week — a couple of photos from smoko. We do the rest.

04

"Homeowners don't know what a plasterer does"

That's why we target "house reclad" and "leaky home fix" instead of "plasterer". We rank you for the keywords homeowners actually type.

05

"How do I know you're not cowboys?"

Free audit, free yarn, month-to-month, no contract. If we're not pulling our weight, sack us — no exit fee, no lock-in, no dramas. The risk is entirely on us.

06

"I don't want patch jobs, I want full reclads"

Ranking top 3 means you get to pick. Say no to the crack-fill crowd, focus on reclads and solid plaster. When the phone's ringing, you're in control.

Two Ways In

Not ready to talk?
Get the audit

Everyone's got a different starting point. Pick whichever feels right — both are free, both are zero-commitment, both are built for plasterers.

Both options route to the same team. Pick whichever fits your week.

Plasterer Questions

The 5 things every plasterer
asks us on the call

01 Do you actually understand the difference between solid plaster and GIB stopping?
Yes. Reclads, GIB stopping, and exterior render are different customers Googling different things. We build dedicated pages and keyword strategies for each.
02 What job tools do you integrate with?
Tradify, ServiceM8, simPRO, Fergus, NextMinute, Buildxact + Xero and MYOB. We pull closed jobs, invoice weekly, trigger review requests. No "what's Tradify?" moments.
03 Can you help with builder progress claims?
Yes. We set up weekly progress claim cycles, log variations same day, and chase every unpaid claim with a real phone call every week.
04 Most of my work is builder subby work. Is Google even relevant?
Yes. Builders Google their subbies before hiring them, and direct-to-homeowner reclad work pays better margins. We lift the direct side so you're not one builder's liquidation away from disaster.
05 I already have a plastering website. Why would I need you?
If yours loads in under 2 seconds, has suburb pages, and ranks top 3 for "plasterer [your city]" — you probably don't need us. If it's missing any of those, the Free Audit shows you which ones.
Book a Yarn

Ready for a
free yarn?

20 minutes. No pitch. Straight talk about your business and what's next.

WhatsApp TradieBack

// Fastest way · usually replied to within the hour

OR BOOK A TIME
Book a Free Yarn