SEO, Google Business, content, and reviews. Running every week so customers find you, not the cowboy.
Your competitor has 80 reviews, posts to Google Business every week, and has 40 pages of local content. You've got 12 reviews and a profile nobody's touched since 2022. It's not your skill — nobody's running your visibility. That's the gap. And the cowboys are cleaning up because of it.
Here's the maths nobody shows you. Not a scare tactic — just what actually happens every month you're not in the top 3 on Google.
Every month you wait is another month of calls going to the cowboy who ranked first. The Free Yarn shows you exactly where you stand.
Book a Free YarnNot "marketing" as a vague concept. Three specific things, all pulling in the same direction. All included.
Puts you above the cowboys when someone Googles your trade.
The blokes in the map pack get 60% of the calls. We put you there.
You send us a job photo. We handle the blog, the posts, and the captions.
All three included. No upsells, no "bronze/silver/gold" rubbish.
Not impressions. Not "brand awareness." The stuff that actually changes your week.
Customers who found you on Google and decided you're the one before they even called. Pre-sold. No haggling.
Someone Googles your trade — you're in the top results, not buried on page 3. GBP optimised, reviews stacking, cowboys left behind.
Every completed job triggers a review request. 12 reviews that haven't moved in 3 years becomes a profile that screams "this tradie's legit."
Month to month. No lock-in. We report what we did and what it got you — every single month in plain English.
If you've never done marketing before — or you've been burned by an agency that couldn't explain what they were actually doing — this is for you. Plain English, no jargon.
Google Business Profile is where 60%+ of local tradie calls come from. When someone searches "plumber near me" the map pack shows up first — before any website.
Posting regularly tells Google "this business is active" and pushes you higher. A dead profile gets buried. 4 posts a week is the sweet spot — Google rewards consistency, not volume.
Reviews are the #1 trust signal. A tradie with 80 reviews at 4.8 stars gets called before one with 12 at 5.0.
Tradies never ask — it's awkward. Automating the SMS removes the awkwardness. This single feature can double your review count in 90 days.
Google confirmed responding to reviews is a ranking factor. Customers read responses. A tradie who replies looks professional. One who ignores — especially negative reviews — looks like they don't care.
Speed matters on negatives — a fast, professional response can win you more customers than the negative review loses.
The foundation everything else sits on. Schema markup, NAP consistency, service area targeting — tells Google "this plumber serves these 10 suburbs."
Without it, nothing ranks. Most competitors have never touched their SEO — even basic work creates a massive gap.
Each blog post is a new page on Google. "How much does a bathroom renovation cost in Wellington" — captures customers at the research stage.
After 6 months: 24 ranking pages. After a year: 48. Competitors who don't blog can't catch up.
A page targeting "electrician in Karori" ranks for that specific search. 10 suburb pages = 10 fishing lines in the water. More pages = more calls.
Doesn't directly generate calls like Google. But it builds social proof (customers check your Facebook), brand awareness (past customers remember you), and referrals (people share posts).
3 posts/week keeps it alive. 5/week keeps it dominant.
Phone rings tomorrow. But stops when you stop paying. Best for new businesses, emergency trades, or dominating a specific suburb right now.
Doesn't generate calls. But it's the #1 reason clients stay. "Your GBP calls went from 15 to 43" — that tradie doesn't cancel. The one with no visibility cancels at month 3.
Month-to-month. Sack us in 30 days if we're not pulling our weight. Have a free yarn and we'll give you a straight quote based on your trade, your patch, and your goals.
20 minutes. No pitch. Straight talk about your business and what's next.
// Fastest way · usually replied to within the hour